![]() Still, Setapp is a clever service that pinches Apple’s subscription model in a smart way, and provides a new platform for up-and-coming apps to find an audience. And it’s not clear if the entire 70 percent is always divided between developers, or if there’s a ceiling (an app can’t accumulate more than a 30 percent take, for instance, possibly leaving Macpaw with residual income). Theoretically, if users don’t download and use an app via Setapp, the developer may not see revenue at all. Though 70 percent is available to developers, their cut still has to do with usage. The bulk of how a user’s subscription fee will be distributed is where things get tricky. Over time, that ‘loyalty’ bonus could dwindle dramatically if developers don’t bother to remove their apps from Setapp. First, the 30 percent is divided between developers and Macpaw the company takes 10 percent, and the remaining 20 percent seems awarded based on how long an app remains in Setapp – a bit like a loyalty reward (not a ‘fee’). As a reward, two-thirds of the remaining 30 percent goes to developers in the form of a ‘partner fee’ which is based on the lifetime value of each subscriber they have brought to the platform. Setapp fills the gap for development studios of all sizes that desire repeatable income with revenue, equal to 70 percent of the total generated by their apps, shared with developers based on which applications certain customers use during the billing cycle. It says it handles these boilerplate issues so developers can “focus on what they do best: Develop great software with continuous improvements that customers want and need.” Setapp distances itself from the Mac App Store by also handling customer service related to billing and licensing, which is a natural function for it, as Macpaw accepts payments and distribution of apps. For developers, both take care of some marketing and advertising chores, along with processing payments and delivering apps to users. ![]() There are some striking similarities between the Mac App Store and Setapp. That doesn’t mean Gemini is redundant, but it might not be useful for you to download (just as Chronicle may be unnecessary if you use Mint, or Focused dispensable if you’re a Pages fan).įor Better Or Worse, Setapp Isn’t the Mac App Store With Apple’s move to APFS, macOS is better at reducing duplicates, and a new memory management feature offers to eliminate them for you. A good example is Macpaw’s Gemini, which finds duplicate files on your computer. ![]() ![]() Instead, you get an icon and preview page (like the App Store) of what each app is, so you’re not downloading more than you want or need. Setapp has been under development for more than a year and is now emerging from a private beta period in which more than 35,000 consumers got a sneak peek at the service.Īpps don’t live natively in your computer. Instead of paying for upgrades, expensive in-app purchases to unlock important product features, or freemium apps that ‘trick’ users into buying more later, users of Setapp get access to fully functional software with the latest updates delivered continuously in the background. Macpaw says the platform is meant to disrupt the current trickery and one-way flow of cash seen in the Mac App Store: It lives as a standalone folder on your computer, and also makes a home in the Menu Bar. Setapp bills itself as the “Unstore” (like T-Mobile’s “Uncarrier” movement), and currently offers users 60 apps for $9.99 per month (it says the pool of available apps will only grow over time). ![]() Macpaw, the development company you might know from such apps as CleanMyMac and Gemini, has launched a new subscription service for native Mac apps that could disrupt Apple’s Mac App Store in a big way. ![]()
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